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“The ultimate business strategy can be reduced to five words - efficiently acquire high value customers.”

Happy Birthday Anne.

Ken Robbins August 11, 2012 Life Add Comment
I was raised by a single mother in her 40s. We lived in a sixty-year-old rock bungalow in rural North Fulton in the 60′s and 70′s. We heated it with four fireplaces; it had seven barns with chickens, a three acre garden and well water. She ran an antique/junk store and waitressed in the evenings. [...]
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VISA’s Olympic Fail

Ken Robbins July 26, 2012 Business Strategy, Marketing Add Comment
Starting now, VISA will flood our eyeballs, minds and hearts with brand advertising. VISA has become the quintessential Olympic advertiser. They bring the best running footage of athletic celebrities like Michael Phelps and the endearing shots of fierce little girls sticking the landing. Other than Dirt Devil’s puppies of the 90s, I can’t recall a [...]
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Your Ad May Be Smart, But Will It Take on the Gold?

Ken Robbins July 25, 2012 Business Strategy, Marketing Add Comment
If you think a lot of advertising dollars are spent on the Super Bowl, just wait. With billions of dollars in advertising spend expected around the Olympic Games this year, commercials will be sloshed across our televisions as companies work to impress upon us that they are Olympic-worthy brands. This technique of advertising is known [...]
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No Two Customers Are Alike

Ken Robbins July 18, 2012 Business Strategy Add Comment
Customer A might be profitable. They might require less hand holding, purchase (and use!) your top product and refer others to you. Whatever the reasons are, the reality is all the same, not all customers are created equal. Now, let’s scale the discussion. What if you have 2,200 customers or even 1.6MM? If you segment [...]
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