Ken Robbins
RSSTwitterLinkedIn
  • Home
  • Marketing
  • Business Strategy
  • Systems Thinking
  • Life
  • About

“The ultimate business strategy can be reduced to five words - efficiently acquire high value customers.”

Happy Birthday Anne.

Ken Robbins August 11, 2012 Life Add Comment
I was raised by a single mother in her 40s. We lived in a sixty-year-old rock bungalow in rural North Fulton in the 60′s and 70′s. We heated it with four fireplaces; it had seven barns with chickens, a three acre garden and well water. She ran an antique/junk store and waitressed in the evenings. [...]
[Continue Reading...]

VISA’s Olympic Fail

Ken Robbins July 26, 2012 Business Strategy, Marketing Add Comment
Starting now, VISA will flood our eyeballs, minds and hearts with brand advertising. VISA has become the quintessential Olympic advertiser. They bring the best running footage of athletic celebrities like Michael Phelps and the endearing shots of fierce little girls sticking the landing. Other than Dirt Devil’s puppies of the 90s, I can’t recall a [...]
[Continue Reading...]

Your Ad May Be Smart, But Will It Take on the Gold?

Ken Robbins July 25, 2012 Business Strategy, Marketing Add Comment
If you think a lot of advertising dollars are spent on the Super Bowl, just wait. With billions of dollars in advertising spend expected around the Olympic Games this year, commercials will be sloshed across our televisions as companies work to impress upon us that they are Olympic-worthy brands. This technique of advertising is known [...]
[Continue Reading...]

No Two Customers Are Alike

Ken Robbins July 18, 2012 Business Strategy Add Comment
Customer A might be profitable. They might require less hand holding, purchase (and use!) your top product and refer others to you. Whatever the reasons are, the reality is all the same, not all customers are created equal. Now, let’s scale the discussion. What if you have 2,200 customers or even 1.6MM? If you segment [...]
[Continue Reading...]
← Previous Entries Next Entries →
  • Categories

    • Business Strategy
    • General
    • Life
    • Marketing
    • Systems Thinking
  • Archives

    • July 2013
    • November 2012
    • September 2012
    • August 2012
    • July 2012
    • June 2012
    • February 2011
    • May 2009
  • Calendar

    April 2021
    M T W T F S S
    « Jul    
     1234
    567891011
    12131415161718
    19202122232425
    2627282930  
  • Meta

    • Log in
    • Entries (RSS)

Looking for something?

Use the form below to search the site:


Still not finding what you're looking for? Drop us a note so we can take care of it!

© 2012 Ken Robbins
Sitemap | Press Inquiries | Contact