Trust and Boundaries – Making Sure Your Retailer Isn’t Ripping You Off

Posted on Nov 16th, 2012 - By Ken Robbins - 0 Comments

One of my greatest responsibilities as a parent is to teach my daughters how to have healthy relationships. My wife and I talk about gratitude, support, empathy and the different types of love but the one thing I seek to really teach my daughters is the concept of boundaries. Relationships are healthiest when based on mutual benefit and fair give and take. Where it gets difficult is when we enjoy some benefits like companionship and laughter, but still are subject to the other party crossing…

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VISA’s Olympic Fail

Posted on Jul 26th, 2012 - By Ken Robbins - 0 Comments

Starting now, VISA will flood our eyeballs, minds and hearts with brand advertising. VISA has become the quintessential Olympic advertiser. They bring the best running footage of athletic celebrities like Michael Phelps and the endearing shots of fierce little girls sticking the landing. Other than Dirt Devil’s puppies of the 90s, I can’t recall a better example of brand advertising. They’re evocative, positive, heart-rending and consistent. Morgan Freeman is the perfect voiceover too,…

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Your Ad May Be Smart, But Will It Take on the Gold?

Posted on Jul 25th, 2012 - By Ken Robbins - 0 Comments

If you think a lot of advertising dollars are spent on the Super Bowl, just wait. With billions of dollars in advertising spend expected around the Olympic Games this year, commercials will be sloshed across our televisions as companies work to impress upon us that they are Olympic-worthy brands. This technique of advertising is known as “association.” By Coke, VISA, Citi, McDonalds and Proctor & Gamble taking major sponsorship placements with the Olympics, they hope to associate…

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Why We Quit Participating in RFP’s

Posted on Feb 11th, 2011 - By Ken Robbins - 27 Comments

We do not do RFPs. We do not enter them. We do not defend the account if a client RFP's us - even if it's a "due diligence" review. RFP's are a waste of an agency's time. They are most definitely a waste of a client's time. I write this post at the risk of sounding bitter, but actually, I am filled with a sense of empowerment over our new business policy. It's liberating. I calculate our company will save ~3,000 hours of staff time and at least $80,000 in travel each year by not participating…

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Brand Advertising vs. Direct Response

Posted on May 4th, 2009 - By Ken Robbins - 7 Comments

I believe billions of dollars are wasted each year on advertising campaigns. Most advertising is waged in an effort to create awareness in the minds of a target audience about a certain "positioning."  Advertisers spend money buying impressions and slathering their tag line all over people's frontal lobe with TV, radio, print and other media trying desperately to create an association between their company and some succinct concept like cool, hip, value-oriented or sexy.   The success…

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