Founder and President
Response Mine Interactive
Ken Robbins is the founder and president of Response Mine Interactive (RMI), an award-winning digital agency that helps clients acquire more customers using direct response digital marketing. The company was founded with the goal of taking direct response methodology and media optimization to Internet marketing.
For the past decade, Ken and his team have generated billions of dollars in revenue for leading brands in the seniors, healthcare, travel, retail and home services channels. Some of his agency’s clients include The Home Depot, Rooms To Go, Carter’s/Osh Kosh B’gosh, Liberty Medical, The Scooter Store, Maid Brigade, Terminix, Staples, and Hallmark.
With more than 30 years of combined sales and marketing experience, Ken is a well-respected marketing guru and business strategist who has spoken at a variety of tradeshows, conferences, and events including:
Vistage Group Speaker, August 2011
Atlanta Digital Summit 2011, May 2011
Atlanta Direct Marketing Association Speaker, May 2011
SiteMinis MiniMondays, April 2011
SEN Design Group Annual Conference 2011
The Brain Trust 2011, 2012
2010 Luxury Travel Expo
2010 Florida Direct Marketing Association Education Series: Keynote Speaker
2010 American Marketing Association Digital Marketing Education Series
2010 Integrated Marketing Summit
2009 Direct Marketing Days Conference: Keynote speaker
2009 Atlanta Interactive Marketing Association Search Marketing Panel
2008 Search Engine Strategies Conference & Expo
2008 Search Engine Marketing Conference for Small Businesses
Ken is also a sought-after marketing resource for a variety of leading industry publications. He is a contributor to the book, The Digital Media Innovation Playbook, and was featured on the cover of USA Today’s Money Section in the first-ever article written using only Twitter. He was also quoted in the 2009 book, Socialnomics: How Social Media Transforms the Way We Live and Do Business and is a guest marketing and business lecturer at Emory University and The Wharton School of the University of Pennsylvania.
When not spending time with his wife and three children, Ken can be founded sitting at a mean-spirited poker table, wading in a cold, lonely stream fly fishing for trout, or driving fast around Road Atlanta.