Books of Interest
- Lessons From Working In A Strip Club: At 19 I got a job bartending in a strip club in do... 3300 view(s)
- Why We Quit Participating in RFP’s: We do not do RFPs. We do not enter them. We do not defe... 1538 view(s)
- The Complexity of Cause & Effect: Bornea To understand the complexity of cause and effec... 470 view(s)
- Brand Advertising vs. Direct Response: Great customers who buy from you repeatedly create real... 312 view(s)
"We do not do RFPs. We do not enter them. We do not defend the account if a client RFP’s us – even if it’s a “due diligence” review. RFP’s are a waste of an agency’s time. They are most definitely a waste of a client’s time."